Curve Fitness
Once again I find myself in a conversation with the coaches who work for a gym, and "go independent" planning or "between their private".
Curve Fitness
Sounds great, does not it, but it is always important to start with the end in mind so that I have to ask, Do you mean "making money a little 'more and have a little' more free" or "build a business from the ground , the greatest achievement of my life to support the ambitions "?
Curve Fitness
Clearly, there is a big differencebetween these two responses, and is likely to fall somewhere in between. But I encourage you to dream big and to reflect on how to accomplish something much bigger than "a little 'more money and freedom." There are too many to our aid, and many social and ecological factors working against them, we think of great coaches. Real Big.
Curve Fitness
I'm talking about freedom. I'm talking about real money, not a bit 'more. I speakto help more people in less time with less physical effort and a little 'more effort.If mind is really serious for the development of our industry forward and redefine what it means to be a coach, through individual training is just the beginning. Well, that's what I'm talking about!
So, the question changes from "When I go private?" "How can I build a successful business of fitness?" Make a better question for a better quality of response. Always. If youAnswer to previous question, you already know where to go private, as raising interest rates, how to define your ideal customer and be attractive, how to manage and grow your business, etc. ..
Do not fall into the "trap private coach." For God's sake, please.
There are too many cars, the contents of out of town and burn the money for 8 sessions + / day 6 days / week, instead of building a business, attracts money and better job function. There is a greatDifference, especially in the quality of life you have.
If you are not completely safe for your customers, a living example of what we can achieve a balanced lifestyle, well rested, focused and in control, then what the hell is the point anyway?
Here are some of the basics needed to meet in order to hit the ground running with your business partners can be.
The alternative is all done in the city of education in five different places, and herethere, no exit strategy and not understand that anything that reduces travel time and orientation directly into profit for now, and the growth of your company. At the same time, these "private school" to develop bad habits, the more inertia to overcome when he finally decides to do to create the next step.
I'm serious. If you have at least the following questions and I can honestly give a correct answer in the middle of them, is alreadythe curve. For more information and to not fall into the "trap private trainer."
Change in perspective there are two central principles, the basis for any decision you make in relation to his work as a personal trainer. Everything else is secondary.
# 1) Do you have a business education.
If we consider only a coach, you limit yourself. How many times have you been to a party and stood as a coach, and met with this response? "Oh,wow, I can really exercise to lose my belly? "This person is usually not to make money or make a real desire to coach, are probably not so much the possibility of a" coach. "But she probably has a great prospect for the fitness entrepreneur, a $ 10 PDF entitled" The most important for a flat stomach is "sold sold on its site.
If you own a business, you can have different price ranges for different services, the person at the partythe belly and the martini glass, a "client" is. The sale to all! So, as a fitness entrepreneur, you can say: "I have just the thing to go to my site and this product," and do with it, instead of wasting your time trying to explain to a party, because the cardio and the food is important for a toned tummy and a full year.
# 2) Your customers are the product.
Keep a list of success and power of customers is essential to the attraction forOpportunities and establish a solid business model. There are three great opportunities to develop skills, your business, expand your sphere of influence, and make shit happen. Each has several sub-skills. You do not have a sample of each of them, in fact, consider what you're great to enjoy and focus, and everything else store. They should at least be aware of all, so they can be the cause of a way (DIY) or other (sub-contractors, someother).
A good exercise in itself is a score from 1 to 10 for each of these skills, a self-assesment on how your business model can be used for each of the 18 sub-skills into account. Year you drive and plan a format to highlight the strengths and weaknesses!
Business skills # 1)
A) Branding - What is your brand? Who is your market? What niche will give you? Who are the customers of high quality, you want to achieve? What type of customersenjoy more? What distinguishes them? What are the objectives?
B) Marketing-How do you plan to penetrate the market and drives you? The relationships you have built with experts in areas free? What is your web strategy? That PR / Media contacts that you are getting?
C) ability to prospecting - What is your elevator pitch? What is your 30 second commercial? You can tailor your sales pitch and improvise on the prospects for individual needs? What are your qualifications and disqualificationQuestions?
D) sales skills - know how to find the emotional needs of your prospect and close every customer's right? What other sources of income you've created? Sell to cross-sell, or sell to its customers to other services? They have a network of health professionals able to work as a team to achieve optimal health for your clients? How do you collect payments and maintain the packages?
E) The development policy / Business Model - When did you becometo integrate? What is your recommendation? How and when you raise prices? What is your investment strategy and how to create more value for your customers? How many hours per week you plan to work on your business? What is your budget and time spent per month for training? How do you organize your business in an automated system to manage their own use? How will you keep track of customer information and training programs? What sheetand / or software do you use?
F) Advisory Council - What other professionals and entrepreneurs have the Board? Do you have an accountant, lawyer, tutoring, computer programmers, etc.? How many people do you know, successful, confident and ready to listen to your business idea and give you valuable tips?
# 2) communication skills of service / customer
A) How Personality/Compassion/Communication- you are good at building strong relationships withthese three qualities?
B) Leadership/Accountability/Education- How good you are teaching your customers with the new information to keep it? Will know more after you stop training with you? They constantly train on their own intelligence? I am your guidance or control of the relationship? If you give them homework, and monitoring to deal with them as they did, so that we can teach them responsibility for themselves and responsible?
C)Ability to motivate / psychological - How good you are to the issue of motivation within the client? You know how to use their personality and psychological structure of reference, to light their unity?
D) Response Time / Consciousness - How long do you return calls and e-mail? How good are you to your attention focused on the customer to check with them first? It is designed ready for training with the training already, and set the factory floor, make yourNeeds?
E) The experience of the year - How do you balance the needs of the customer that the customer wants? How to use creativity, so that interested customers, stimulating and fun?
Knowledge Task 3)
You do not have all these masters, but A, B, C and D are essential. Of course, this list is not exhaustive, but it is a good start. If you have any personal interest in something specific, such as food, so do not focus on them, only to findNutritionist to work.
A) exercise of mechanical and biomechanical
B) physiology
C) Anatomy
D design program)
E) Food
F) Psychology
G) energy medicine
Then you're ready to build a lot bigger than you or your customers and make a real difference? Are you ready to earn money and opportunities?
Or would you choose to be just another "private coach" run the city in search of money? Again, it is notanswers all these questions before you start, but you must keep in mind and work on them constantly, so as not to fall into the "trap coach!"
If you can not answer at least half of these questions, it may be productive to continue to test for someone else, while you develop a more sophisticated business model, different policies and systems of reference Some develop contacts with the media, etc. etc. It may seem like you're ready for these questions, but answersHow you're ready.
Do not get all the coaches have a duty of $ 150 to walk around the city inspire. Fighting the urge to jump into battle, if you do not feel safe on the answers to the questions above. I promise you, in three years, most of these coaches still charges $ 150, and / or are incinerated and the switching business. When I look back they will say: "Yes, they make fun of exercise, and it seemed that a lot of money right now, but man, it was difficult to walk, Icould not. "
Nobody can keep up long, but it is not the only way, it's just the easiest path, the path of least resistance. We all know what is the best way rarely, if ever, what is best for us.
Be honest with yourself. Think big. They develop these different abilities (in other words to stay in the gym and work on your company) to someone else cents, so you do not want to lose money when it is time to implement in your business. Yes, everything you haveand should make mistakes. But a jump into battle without a plan is not a recipe for success. I had to say something, I'm tired of seeing the coaches are selling, and developing bad habits that limit their commercial future. You know how to use their personality and psychological structure of reference, to light their unity?
I had to say something, I'm tired of seeing the coaches are selling, and developing a bad business practices that restrict theirFuture.
The Business of Personal Training - your fitness activities
Curve Fitness